about
betzler Group
our story
Global Industry Expertise and network
Driving collective strength
Betzler Group was founded by Max Betzler, an industry expert with eighteen years of executive experience across Europe, North America, South America, and Oceania. Leveraging Max's global network, which encompasses customers, raw material suppliers, machine manufacturers, competitors, associations, interior designers and product developers, Betzler Group delivers unparalleled value to its clientele. With a deep understanding of product dynamics and market trends, the company is committed to ensuring the best quality-price relationship, reliable delivery times, dependable supply chains, fair payment terms, and innovative products. Trust Betzler Group to keep you informed and ahead of the curve in the ever-evolving world of surface finishes products.
our categories
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max betzler
Though Max started his professional career working as a German attorney at law for international law firms and the insurance industry, he spent close to two decades in executive roles in the woodworking, furniture, and kitchen industry. As Managing Director and CEO of leading manufacturing companies for surface related products in Europe, the Americas and Oceania he has deep industry and product knowledge. Max is passionate about building lasting relationships that lead to success by communicating in a truthful and clear way. Max, his family and his core team are based in Amsterdam.